Archive for the ‘ Opinion’ Category

What’s in a name?

Changing your name is in vogue at the moment. Norwich Union is now Aviva, British Petroleum is BP, Puff Daddy became P Diddy, and then simply Diddy before recently changing to Diddy Dirty Money.  IBM is no different.  Alongside the release of any “bluewashed” product comes the inevitable change of name and true to form […]